Hi, nice to meet you.

My name is Shachar. Yes, I know, it’s a little hard to pronounce. But don’t worry, you’ll get the hang of it in no time. I'm a 7-time Cannes Lions award winning Creative Director, writer, photographer, designer, and tech enthusiast. I'm also a long-time instructor at Miami Ad School SF, and a volunteer photographer/writer for Taproot Foundation.

My career hasn’t been a conventional or linear one, to say the least. But that’s part of the fun, right? Growing up in Tel Aviv, I began my creative journey early on as a punk-rock concert photographer and writer for local music magazines. Later, I enlisted in the Air Force as a First Sergeant at a top-secret unit, nestled inside an underground outpost just a couple miles away from the Syrian border.

Yeah, just like in the movies.

My foray into the creative industry was at Saatchi&Saatchi Tel Aviv where I sharpened my craft, winning five gold Cannes Lions during my first year as a Copywriter. Fast forward a few years later, I joined 72andSunny’s coveted creative residency program. LA’s perfect weather was too hard to resist and I decided to stay in California as a full time creative working on projects for Google, Intel, Lyft, YouTube, ChowNow, Picsart, and Amazon Music.

Throughout my career I’ve worked with companies, agencies, start ups, thought leaders and non-profits on a wide variety of projects, from branding and product marketing campaigns to advocacy and social impact programs, and everything in between.

As a multi-disciplinary Creative Director, I thrive in fast paced environments that require an entrepreneurial spirit. I’m not afraid of getting my hands dirty, and do my best work with brands and companies who want to make a dent in culture.

Nice things that nice
people say about me:

“Shachar has super tight instincts for what makes great work, and the creative chops to make it come to life. Although calm on the outside, Shachar is an endless volcano of ideas for any assignment big or small.”

— Tim Roan, Chief Creative Officer

“Shachar is skilled at inspiring people to do their best work. He gives others the space and freedom to leave their mark on a project, but does not hesitate to lead and guide the way when needed. ”

— Ellen Black, Lead Creative Producer

“Shachar is a creative partner I would gladly have on my team. Shachar was the perfect Creative Director to collaborate with because he came with an open mind, a deep desire to develop meaningful narratives, and an empathetic understanding.”

— Jenny Ramaswamy, Sr. Marketing Director

“What I loved most about Shachar as a manager was his ability to advocate for his team. No matter what, I felt that Shachar had my back - whether it was through his supportive guidance, his leading by example, or the way that he made time for me, other team members, and partners across other orgs - I think I can speak on behalf of many when I say that I felt seen and heard.”

— Winnie Wong, Director of Creative Production

“In today's world, where corporations are getting bigger, and marketers build their work based on data points and engineering efficiencies, it's hard for companies to come off as genuine and human. It takes someone that has an eye for telling inspiring stories to humanize a brand. Shachar is that type of creative.”

— Noel Tantinyà, Head of Brand and Creative

“Shachar is an absolute gem. He is incredibly laid back and easy to work with. At the same time, he helps push every job he touches to be as creative, effective, and visually stunning as possible. He is responsible, hard working, and kind to those around him.”

— Davielle Boon, Integrated Producer

“Shachar was a brilliant collaborator and creative leader. He excelled at driving clarity and inspiring innovation and outside-the-box thinking, elevating the creative and marketing team's work and driving business and brand impact.”

— Nadia Eldeib, Product Manager

Awards & Recognition

Clios

Gold x1
Silver x1
Bronze x1

Vimeo

Staff Pick of the Month x1
Daily Staff Pick x2

Film Festivals

20+ Official Selection

Saatchi&Saatchi Worldwide

Idea of the year

New York Festival

Gold (United Nations Award)

FWA + Awwwards

Site of the Day x2

AICP Next

Best Experiential

LIA Awards

Silver x1

Shorty Awards

Best Use Of Video

4A's

Most Innovative Partnership
Best Diversity Partnership

Eurobest

Gold x1

Silver x1

Bronze x2

Effie

Gold x4

Silver x1

Cannes Lions

Gold x5
Silver x1
Bronze x1

D&AD

White Pencil x1
Wood Pencil x1

Webby Awards

Best Integrated Campaign x1

Best Event Activation x2

Best Corporate Social Responsibility x1

One Show

Red Pencil x1 (China)
Silver Pencil x1
Bronze Pencil x2 (China)
Merit Award x8