Helping tech brands look, sound, and act human since forever*
*
From early-stage startups to global tech juggernauts, I have spent over a decade working with mission driven companies to define and evolve their brand. Through writing, design, filmmaking, photography, and creative direction I bring teams together to craft meaningful campaigns that are brimming with optimism, inspiration, and charm.
My work has been recognized by Barack Obama, New York Times, Kobe Bryant, Cannes Lions, Art Galleries, 20+ Film Festivals, Taschen Books, Webby Awards... Oh, and Ricky Martin.
/ Branded Content
The Come Up
When the Amp app launched (part of Amazon Music), it quickly amassed a huge following in the Hip Hop community. Creators on the platform became a go-to source for what’s next in the scene, consistently spotlighting emerging talent and discovering breakout artists. So we leaned in and worked with the community to take all of that energy and excitement to the next level.
/ Digital / Social Impact
America is
an Idea
America is an idea. One so profound it magnetizes people from all over the world. Yet, not all are welcome equally. On a daily basis, immigrant rights — and immigration itself — are threatened. These assaults on one of America’s most vulnerable populations degrade life for every one of us.
/ Branding / Positioning
The Simple
Joy of Design
Over the years, Picsart has grown from an app for self expression to a design platform with a thriving community of creators – from avid selfie takers and design hobbyists, to small business owners and entrepreneurs. That transformation was a perfect opportunity to give the brand a much needed refresh.
/ Brand Identity
The Y in Lyft
What started out as a campaign for Lyft's IPO day, quickly evolved to become the company's new brand identity. The company has grown and matured, and was no longer the scrappy start up it used to be.
/ Branding / Positioning
For Food People, By Food People
ChowNow is the digital ordering platform built by and for food people to help independent restaurants thrive. During the pandemic ChowNow saw a huge increase in demand, but as the world opened up again, the market was saturated with products with similar offerings. Our challenge was to highlight the thing that makes the company truly unique among the competition: ethics.
/ Experiential / Digital
Made with Code
We inspired young girls across America to experience code for the first time by letting them put their own digital spin on the national trees at the White House.
/ Film / Digital / OOH
Unboring Boring
Interesting design can transform a business, but can it help a small town? That’s what we set out to uncover in Picsart’s first campaign, by giving the most boring town in America a design makeover.
/ Experiential / Digital
Lady Gaga’s Super Bowl Halftime Show
Drones are usually associated with surveillance, government and military. Intel wanted to change that perception. So we partnered with Lady Gaga and the NFL to create a Half Time Show like no other.
Peres Center For Peace / Social Impact
Blood Relations
Could you hurt someone who has your blood running through their veins? After 60 years of violence and bloodshed between Israelis and Palestinians, we sought after a different approach to disrupt the cycle of hate.
/ Branded Content
Drone
Pioneers
We partnered with scientists around the world and gave them an industrial grade drone, the Intel Falcon 8, to reimagine how they conduct their research.
Personal Project / Short Documentary
Sugar Coated
Lolita, a fashion movement imported from the streets of Harajuku, Tokyo, has a thriving group of followers in Los Angeles. We follow four Lolitas and investigate their motivations for taking on the extreme style.
/ OOH / Social / Digital
Ask the Google App
There are so many fascinating stories hidden in our everyday life, and all you need to uncover them is to ask the right question. To spark people’s curiosity, we posed contextually-relevant questions in all kinds of interesting places.
While I have you here…
Intel / Vivid Sydney
Lyft / Barf Bags
Lyft / The Neil Armstrong of Scooters
Amazon Music (Amp) / The Daily Cannon
Personal Art Project / 405nm
Bjork / Notget (Virtual Reality)
Youtube / Proud to Play
Google Brazil / Painted Streets
Miscellaneous Projects / Burnt Ends
Not every project deserves its own page. Here you will find a bunch of fun one-offs, and writing samples.
Oh, you want to see some photography?
I’ve always enjoyed photography. It’s a huge passion of mine that deserves more than just a page in a creative portfolio. So I created a separate site to house all of my photos and adventures around the world.