Super Bowl Half Time Drone Show
Drones are usually associated with surveillance, government and military. We wanted to change that perception. So we partnered with Lady Gaga and the NFL to create a Half Time Show like no other.
We created a unique synchronized drone light show to kick off Lady Gaga's performance - 300 custom made Intel drones lit up the sky in a choreographed aerial performance, as a beautiful backdrop to the singers opening act. This also marked the first-ever drone integration during a televised event.
Roles: Creative Lead, Writer.
"The most impressive after the patriots come back."
-PJ Pereira, CCO / Co-Founder, Pereira & O'Dell
Awards & Recognition
Cannes Lions
Silver x1
Bronze x1
Webby Awards
Best Event Activation x1
People Voice x1
Clios
Gold x1
Silver x1
Bronze x1
Forbes
“In this year’s Super Bowl of technology, Intel led the way with a sky full of drones”
Featured in:
Social Film
During the Super Bowl we gave sports fans a rare peek behind the scene to show how we the drone light show possible.
